Shok Wins a District ADDY for Creative Restaurant Investor Kit

Shok Idea Group is honored to be among the District ADDY winners for 2016, with an award for their creative restaurant investor kit, designed for Bada Bing Pizza Pub. Bada Bing's brand identity, restaurant concept and theme was designed and showcased in an 18-page booklet for investors.

The restaurant's unique theme is centered around the story of its owners, an Italian mafia family, who are planning to rob a local bank. Patrons are pulled into the scene through the restaurant's many interactive features, mafia style decor, and brand story. The investor kit highlights every step of the customer experience that makes this restaurant anything but your average pizza pub.

Restaurant Exterior Design

Signage and Concept
Restaurant Signage Design

Restaurant Interior

Environmental Design & Branding
Restaurant Environmental Design

Interactive Elements

Post a Photo of Yourself in the Famous "Cement Shoes"
Interactive Restaurant Design

About the American Advertising Awards Competition

The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. The American Advertising Awards, also known as the ADDYs, is the advertising industry's largest and most representative competition, attracting over 40,000 entries every year in local AAF Club competitions.

Conducted annually by the American Advertising Federation (AAF), this is a three-tier, national competition, starting with the local competition. Concurrently, all across the country, local entrants vie to win ADDY Awards - recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Winning local ADDY entries from all of the AAF chapters throughout Florida and the Caribbean competed at the 4th District ADDY Competition in April of 2016. Winners were announced at the Awards Gala and Annual Conference on April 30, 2016. National winners will be announced in June at the National AAF Conference.

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