What do you know?
When it comes to research and consumer insights, a lot of businesses throw technical jargon at the wall to make sure you know they’re smart. And they probably are – but so are your consumers, and that’s who matters most.
Our process varies from client to client. Sometimes it’s a matter of spying on your competitors, or a conversation with your top customers - or top detractors. Maybe it’s a poll. Perhaps you want to understand how people feel about you, which we call the quantitative measurement of emotion.
We can know a lot.