The Alfond Inn

The Alfond Inn at Rollins College serves the Winter Park community and visitors to the greater Orlando area.

Shok Idea Group was selected to solve the challenge of creating a clean identity that represented the design influences for the architecture - wrought iron, Spanish arches, and even Winter Park's famous peacocks. The design mark needed to reflect a sense of prominence, represent Rollings College, and be a timeless aesthetic.

The logo was presented at the groundbreaking ceremony, which was attended by community leaders, city officials, developers, architects, and even members of the Alfond family.

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