Metra Electronics

AXXESS Integrate by Metra Electronics needed an easier way for car audio and electronics installers to find the right product for their specific vehicle. After a strategy session with their internal team, listening to customer feedback and reviewing market research reports, we created, designed and developed a new solution. Their old website layout had become crowded as more parts were added to their product line. Instead of organizing parts into 35+ categories based on what they were (which proved very ambiguous due to different versions of industry terms), we now ask the question, "What are you looking to do?" We then reorganized all of their hundreds of parts into 6 main categories, based on their function. By focusing on the overall goal of an installer's project, (ie: Replace Factory Radio, Add Remote Start), it made finding the right part much easier.

Taking it a step further, Metra's proprietary Vehicle Fit Guide was integrated into the website's home page. Installers can now quickly select their vehicle's year, make and model to view every part that fits their vehicle, right down to the vehicle's trim model. They can further narrow results by function and additional product attributes. Now, if an installer wants to replace a factory radio and retain OnStar functions, instead of scrolling through hundreds or parts, they can quickly zero in on the part made for their vehicle that accomplishes this task. Not only has the total number of clicks and amount of scrolling to find a part been dramatically reduced, but confusion over which parts worked with what vehicles has now been eliminated. This solution will also scale as they continue to expand their product line.

Overall, the website is no longer just a digital catalog of parts, it's a solution finder for installers. The sleek new responsive design also makes it even easier for those using mobile devices to quickly find product instructions, without leaving the garage. So far the response has been overwhelmingly positive from the 30,000 + customers who visit the website every month.

The Shok Interactive team custom designed and built this responsive website using Laravel. Programming and integration of the vehicle fit guide with Metra's internal database was handled in collaboration with Metra's internal MIS team.

Comments are closed.