MyChoice TV Spot

Security First Insurance Company is a bit of an overachiever in the insurance industry. They challenge traditional business models, hold customer service and communication as priorities, and go to great efforts to innovate new products and services for their policyholders. And all of this for a company who only offers policies in Florida - the riskiest state for the big guys.
MyChoice Home Protection is a first-of-its kind software, developed with Enservio, that allows customers to make sure they have the right amount of coverage. They incorporated vast amounts of data into a simple, web-based interface that can help save customers money.
As agency of record for Security First, Shok Idea Group has been helping them with media, marketing and consulting services for years. But this was our first opportunity to produce a national-quality TV spot - complete with custom animations of the software - and even a bit of CGI.
The large crew, truck and lighting equipment set the stage for a Canon 7D still camera to work it's magic. A big shoot for a little camera, a huge victory for our Florida homeowners insurance heroes.

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