Portfolio Category: Packaging

TruLink Electronics

TruLink needed a fresh clamshell package for small electronics retailers. Shok developed a packaging program that included large open windows, large product identifiers, and icon-based features with a high tech look. We hit a home run by incorporating in-brand cross sales on the back insert.
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That’s Amore

This fun project was developed to utilize the owner’s memorable personality as the focus of the design. The pasta sauce, balsamic vinegar and salt ‘n peppershakers all share the Italian cowboy headshot while still having their own distinguishing characteristics.
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T-Spec Premium Car Audio

T-Spec’s good-better-best product line utilizes multiple packaging styles and materials. The black on black background remains consistent while metallic accent colors differentiate the 3 lines. With Shok also designing the products, the packaging is a natural extension of the brand.
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Pirana Fishing Lures

After researching the fishing lure sections in large retailers, Shok determined the gloss black on dull black look will stand out compared to the sea of bright colors. The black also gave Pirana a high-end rock star feel to the brand that appealed to the target market while highlighting the metallic lures on the dark…
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