Blog - Shok Idea Group

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Sustainable Packaging Design: Creating a Greener Future for Brands & Consumers

Explore problems with traditional packaging design, innovative ideas and examples of brands that have successfully adopted sustainable packaging design.

Shok Idea Group

Photo of Different File Types on Computer

JPEGs, PNGs, & SVGs, Oh My!

Choosing the wrong file type can result in poor quality, large file sizes, and compatibility issues. That’s why understanding the differences and when to use them is essential.

Shok Idea Group

Photo of searching on phone. SEO and SEM differences.

SEO vs. SEM: What’s the Difference?

While both SEO and SEM aim to improve a website’s visibility and ranking on search engine results pages, they take different approaches and have different strengths and weaknesses.

Shok Idea Group

The Psychology of Color in Branding

Color plays a big role in our lives, affecting our moods, emotions, and even our behavior. It’s no surprise, then, that color is also a critical element in branding and product marketing.

Shok Idea Group

Image of user receiving a SMS marketing message

Utilizing SMS Marketing to Gain Repeat Customers

By sending personalized and targeted messages directly to customers’ mobile phones, businesses can engage with existing customers and build lasting relationships.

Shok Idea Group