​​In today’s fast-paced world, social media has become an essential part of our lives. It has emerged as a platform for businesses and individuals to connect, engage, and share their ideas with a global audience. However, creating fresh content for every social media channel can be challenging, time-consuming, and costly. That’s where repurposing comes in. Repurposing content is a great way to create new content from your existing content, thus saving you time, money, and effort.

Benefits of repurposing content

  • Save time
  • Keep your brand consistent across platforms
  • More chances for user engagement
  • Reaches users who prefer different platforms over others
  • Keeps your brand regularly posting content

Identify your evergreen content

Start by identifying your evergreen content. Evergreen content is content that is always relevant and valuable, irrespective of when it was created. It could be a blog post, a video, an infographic, or any other type of content that has timeless value. This content is a great starting point for repurposing, as it is already proven to be valuable to your audience.

Repurpose your evergreen content

Once you have identified your evergreen content, you can start repurposing it for social media. Here are some ways to do this:

  1. Break up long-form content into smaller pieces: If you have a long blog post or article, break it up into smaller pieces of content that can be shared on social media. For example, you could create a series of tweets or Facebook posts based on the key points in your article.
  1. Turn your blog posts into infographics: If you have a blog post that contains a lot of data or statistics, consider turning it into an infographic. Infographics are highly shareable and can help you reach a wider audience.
  1. Turn your videos into shorter clips: If you have a longer video, consider breaking it up into shorter clips that can be shared on social media. You can also create teasers or trailers to promote your video on social media.
  1. Turn your old content into new formats: If you have old content that is still relevant, consider repurposing it into new formats. For example, you could turn a blog post into a podcast episode or a video.

Use different social media channels

Different social media channels have diverse requirements and formats. Therefore, it’s important to tailor your content to each channel. For example, Instagram is a visual platform, so focus on creating visually appealing content such as images, videos, or stories. Twitter, on the other hand, is a text-based platform, so focus on creating short, snappy, and engaging tweets.

Schedule your content

Once you have repurposed your content, it’s important to schedule it for maximum impact. Use a social media scheduling tool such as Hootsuite or Sprout Social to schedule your content in advance. This will save you time and ensure that your content is posted at the most optimal times for your audience.

Monitor and track your results

Finally, it’s important to monitor and track your results. Use analytics tools to track your engagement, reach, and conversion rates. This will help you understand what’s working and what’s not, so you can refine your strategy and improve your results.

In conclusion, repurposing content is a great way to create new content from your existing content, save time, money, and effort, and reach a wider audience on social media. By following these tips, you can repurpose your content effectively and create a strong social media presence for your brand.

Hire an expert

While it’s easy to set up and manage your social media accounts, hiring an expert can help you unlock the full potential of social media. Experts can provide valuable insights, develop effective strategies, and execute campaigns that deliver measurable results. Our crazy good, award-winning team can help you create visually engaging and impactful social media content that resonates with your target audience and drives results.

Whether you’re looking to launch a new brand or revamp your existing social media presence, we can work with you to develop a customized strategy that fits your unique needs and goals. Contact us today to learn more about how we can help take your social media marketing to the next level!