Local Creative Agency Represents Volusia / Flagler County at the American Advertising Awards Competition
Shok Idea Group, a small creative agency with big ideas, took home two District ADDYs at this weekend’s American Advertising Awards (AAA) Competition in Miami, FL. This event is hosted by the American Advertising Federation (AAF), a national organization with district and local club competitions. One of the winning entries, “Gasoline Alley Brewing Company Packaging” for Ormond Garage, featured a unique carrying case design and labels for longneck beer bottles. The client, Ormond Garage Brewing & Grille, is a new restaurant coming to Ormond Beach, FL, and was looking for a unique way to brand and distribute their signature brew. Shok’s solution not only turned heads, but won a local and district ADDY in the Sales Promotion – Single Unit Packaging category.
The other winning entry, an “Instant Crime Scene Cleanup Kit” was produced for the Bounty at Flagler Tavern, a historic restaurant with a “not-so-secret” speakeasy upstairs. The branded book of matches was a creative concept designed as a promotional giveaway for guests, as a clever way to promote their prohibition era inspired speakeasy. The client challenged Shok to create a giveaway item that guests would want hold onto. This entry won a local and district ADDY in the Speciality Advertising – Other Merchandise category.
“We’re honored to be recognized at the AAF District level again. A total of eight District ADDYs in six years is a huge honor for such a small agency! A big thank you to the Shok Team and our clients who partner with us to produce effective marketing strategies,” says Scott Disbennett, Principal and Creative Director for Shok Idea Group. “It’s quite an achievement to be honored alongside some of the biggest and best agencies in our region. These awards prove that once again, winning ideas can come from anywhere, including the unexpected markets like our small town of New Smyrna Beach, FL” says Morgan Burton, Director of Content Marketing at Shok.
The 4th District American Advertising Awards competition judges all of the winning entries from each of the local AAF advertising competitions in Florida and the Caribbean. Approximately 1,400 entries in total were judged, with three winning entries coming from the AAF Daytona Beach chapter, two of which were produced by Shok Idea Group. Winning entries will go onto the national AAA competition, which will be hosted in New Orleans, LA and announced in June of 2017.
About the American Advertising Awards and AAF
Attracting nearly 40,000 professional entries each year nationwide, the American Advertising Awards is among the world’s largest and most comprehensive advertising competitions. The ADDYs originated here in the 4th District in 1960 and became a three-tiered National competition in 1968.
Presented by the American Advertising Federation (AAF), the awards honor excellence in advertising and cultivate the highest creative standards in the industry. Each fall, the competition begins with contests in the nation’s 200+ AAF member clubs, where entries must be submitted and judged to be eligible for the ADDY process. Local winners proceed to 15 district competitions, and those winners, to the national finals. Every year’s winners demonstrate the uniqueness of the ADDY Awards because their work has not only received national honors, but has been recognized at local and regional levels as well.
The American Advertising Federation is the Unifying Voice of Advertising. This trade organization represents the industry at the local, regional and national level. The AAF Daytona Beach is the local organization representing creative professionals in Volusia and Flagler Counties. Learn more about the AAF Daytona Beach at AAFDaytonaBeach.com. The 4th District AAF represents all AAF clubs in the Florida and Caribbean region. Learn more about the 4th District AAF at 4AAF.com.
