Capabilities - Shok Idea Group

Our Capabilities

Shok Idea Group offers a full complement of treatments - all centered around the brand. From product concepts to retail packaging, web presence and trade shows, Shok Idea Group's capabilities revive brands to their full health.

Strategy

We develop a detailed strategy for each patient we treat, covering big picture plans, business goals and how to reach them. This is where the critical elements of your brand are mixed with a strategic plan, leading to a healthy and loyal customer base.

Branding

No we will not physically brand anyone, but our creative will leave a lasting impression. Your brand is who you are in the eyes of the public, what someone feels when they interact with your product or service. At Shok, we build big brands that will help you stand out from your competition and invite your customers to better understand your vision.

Websites

In today’s digital world, every business not only needs a web presence, but a great one if you want to succeed. Our treatment methods have all the necessary tools to build an ever-changing digital footprint for your business with deep analytics to track progress and make changes on the fly.

Packaging

Most consumers don’t have time to make a deeply informed product comparison at the retail level. This is where great packaging plays the hero role on the purchasing decision. Shok’s international packaging experience, from full retail programs, working with client’s buyers and plan-o-gram strategy give us a huge advantage over most ad agencies.

Displays

Your tradeshow is one of the most important aspects of sales and deserves a good plan of attack. Shok has the talent and experience to make your show a true revenue center. See our portfolio for an idea of how our Display Treatment can help support your growth.

SEO / Digital

The importance of a robust search engine optimization (SEO) strategy cannot be overstated. SEO drives traffic to your website through increased ranking by search engines. There truly is a science behind SEO, luckily Shok has just what the doctor ordered.

Campaigns

An ad campaign is not just a product image and a feature list. This is where we tell the story or your brand and product offering. Simple and clever are what we strive for in every campaign. Once the message is developed, we AB test digitally to really hone-in on the perfect message that resonates with your consumer base.

Out of Home

From traditional billboards to touchscreen kiosks and giant backlit ads in the airport, Out-of-Home advertising can be very effective for the right brands. Simplified messaging and eye-catching graphics are key due to the short consumer interaction time – a discipline Shok is well versed in.