What We Did For This Patient

Shok was brought on to take Captain Food’s spices and sauces from a restaurant supplier to a major retail brand. The result was a handcrafted text-based look that was friendly and inviting. Adding fun graphics to the colorful stacked lettering enticed consumers to find these “easter eggs” throughout the line. Adding multi-pack carriers for gift opportunities was a hit and resulted in placement in the southeast’s largest stores.