Case No. 112
What We Did For This Patient
When EdgeWater Boats came to Shok, their stale branding needed some deep therapy. Our research found that their customer was not a first-time boat buyer. Using this knowledge, we changed their existing boating lifestyle campaign (their customer is already a boater) to a technology and engineering message. After implementing across all touch points, EdgeWater Boats grew 30% each year – out-pacing the national average of 12%.
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