Erik serves as President of Shok, where he helps guide the agency’s vision, strategy, and continued growth. With more than 15 years of experience spanning branding, digital experiences, and marketing, he partners with ambitious companies to strengthen their brands, uncover new opportunities, and create meaningful customer experiences that support long term success.

As a strategic advisor and hands-on agency leader, Erik works closely with clients and the Shok team to align business goals with branding, content, websites, digital marketing, and emerging technologies. His passion for solving complex challenges and identifying new opportunities helps Shok deliver thoughtful, results driven solutions that enable businesses to stand out, adapt, and grow with confidence.

Founding member of Shok Idea Group, Scott is a rare find - intensely creative, yet superbly analytical - he is the perfect marketing guru.

It is his unique mix of right and left brain talents that allows Shok to offer what most agencies can’t; engineered creativity through a business perspective. With an education in aerospace engineering and graphic design, Scott has served as senior partner and creative director at prestigious larger firms, has served as internal creative for the nation’s largest electronics manufacturer, and even formed his own successful advertising firm before creating Shok in 2011.

Throughout his 25+ years in the industry, his work has caught the eye of Popular Mechanics - who bestowed their Editor’s Choice award. He is also a 5 time winner of the International CES Innovations Award, which celebrates outstanding product design and engineering. Scott is proud of the team that he has assembled at Shok - they are not only masters of their respective crafts, but friends who work very well together, and nurture each others’ strengths.

Morgan serves as Multimedia Designer at Shok, where she brings brands to life through graphic design, website design, video editing, animation, and digital content creation. Working alongside the Shok team, she transforms ideas into engaging visual experiences that strengthen brands and help businesses connect with their audiences.

With a passion for creativity and an eye for detail, Morgan combines thoughtful design with technical expertise to deliver polished, high impact work across a wide range of digital and print media. Whether she's designing a brand identity, creating motion graphics, editing video, or crafting engaging website experiences, she approaches every project with creativity, curiosity, and a commitment to producing exceptional work. Her collaborative mindset and versatile skill set make her an invaluable part of the Shok team.

In order for Shok Idea Group to implement their crazy good ideas for their clients, they must have concrete schedules and deadlines - a plan of attack for each project.

Nicol, a founding member of the Shok team, is tasked with making sure that each phase runs smoothly and on time. Her attention to detail and production management skills ensure that all of the work done by each member of the Shok team coalesces into the best marketing product for the client. A seasoned marketing professional, she adapts daily to serve in various areas of the creative process, to keep the office running smoothly. Her roles include graphic art, photography, printing, traffic management, estimating project timelines and out-to-service goods - as well as many others.

Nicol likes to “scare” clients with daring new ideas, and knows that she can trust in the enormous talent of her coworkers to bring those ideas to life. A graduate of SUNY at Buffalo, Nicol is a die-hard Buffalo Bills fan, and can be found watching sports, golfing or fishing in her spare time. She is also active in the community, and believes in giving back via fundraising and serving on various boards to raise scholarship funds for youths.

Patrick is the epitome of self-taught success. Educated in architectural engineering but also interested in creative from an early age. Patrick learned design and web development on his own offering his talents to an assortment of vendors while trying his hand at a variety of other industries along the way.

A friend to the owner of Shok since Junior High School, he was recruited to bring his talents to their team in 2013, and has found his calling. Crediting his experiences in hospitality, travel, paralegal, and real estate for molding his views and insights on how to do business, Patrick fully understands the intricacies surrounding web development, user experience, digital marketing and how they work together to reach client goals.

He gets a kick out of "making the needle move” increasing website traffic for clients and enjoys working with a team full of camaraderie, with the type of morale that comes with being good at what they do. Embracing his persona with a touch of pride, he will tell you: ”I have become the nerd that I didn’t want to be in high school.”

Deanna’s creativity, paired with her education and experience make her a valuable addition to Shok Idea Group. A Stetson graduate, she has a bachelor's degree in Communications and Journalism - with studies focused on the field of marketing.

Her resourcefulness and practicality compliment her inquisitive nature, resulting in an excellent researcher. Deanna’s multi-faceted background in media, hospitality and advertising gives her a unique perspective.

A New Smyrna Beach local, Deanna is known for her wit and humor. She breathes a fresh dialogue into her work; masterfully blending informative subject matter with anecdote to find the perfect tone for each project.

Shok Idea Group’s newest addition was found hiding in plain sight - a long-standing friend and associate of the founding members of the team. Russ is a 25 year veteran in the Advertising, Design & Photography industries and has worked for major international corporations, as well as smaller local companies, nonprofits and startups.

With strengths and expertise in graphic design, advertising, strategic marketing, trade show booth design and digital media; Russ is a valuable asset. A visual thinker and creative problem solver, he will round out the Shok team by contributing to projects and supplying his expertise wherever needed. Russ attributes his talents to a deep love for art, accompanied by a laser focus on the job at hand, and the discipline to stay on task until it is done correctly.

A Florida local (by marriage), he earned his Bachelor of Fine Art Degree from Florida Atlantic University. In his free time, Russ has an eclectic mix of hobbies including carving wooden tikis, Jiu Jitsu - of which he holds a purple belt, Jodokkdo - of which he holds a 2nd degree black belt, and spending time with his wife & two teenage kids.

Meet Shok Monkey! An important member of Shok Idea Group, he was discovered by Scott through an intense online recruiting process. Once Shok Monkey arrived from the ‘Amazon,’ we put him to work as our public liaison.

His diverse background makes him a perfect fit for our team. As a young primate, he dreamt of following in the footsteps of his grandfather - a talented circus performer. However, with Ringling Bros. announcing the end of their show in 2017, he was forced to acknowledge the decline of career opportunities in that industry.

Not wanting to let go of that “branch” before grabbing onto the next, he set his sights on a job in Public Relations. No small bananas, Mr. Monkey is excelling in his position. Throughout his training he was a very perceptive student - monkey see, monkey do - learning everything he needed to be a skilled marketing specialist.